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Issue No. 04 just went out to subscribers. It lands in the public archive on 20 Jul 2026. Want it first? Subscribe free.
- No. 03Measurement6 Jul 20265 min
The One Number That Tells You Your Marketing Works
Most companies cannot prove their marketing spend works. Followers, likes and impressions are comfort numbers: they feel good and decide nothing. Here is how to pick the one number closest to money.
Read issue→ - No. 02Positioning29 Jun 20265 min
Your Marketing Isn’t Broken. Your Positioning Is.
When ads bring the wrong people, the audience is rarely the problem. The message is. Here is the test for whether your one-line description is actually yours, and why it matters more with half the internet assumed to be AI filler.
Read issue→ - No. 01Getting found22 Jun 20266 min
Before You Blame Meta, Read This
A rough fortnight on Meta ads is rarely only Meta. Run the five-minute checks first. Then the bigger shift: most Google searches now end without a click, so getting found means being the answer, not the link.
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