Bootstrap MarketingBootstrap Marketing · Weekly · Free
Stop wasting money on marketingthat doesn’t Work.
A weekly newsletter from a real agency operator. No fluff. No jargon. Just advice that actually works.
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The moment you subscribe
Find the leak in 5 minutes. Fix it in 7 steps.
Drop your email and I send you both right now. The same playbook I run for clients who pay £5k a month, minus the retainer.
“We feel as though The Social Target really understands our business and can advise on how to increase sales and make a small budget go a long way.”
Peek inside
Free gift no.1
Fix the Machine
My 7-step plan for turning a leaky marketing setup into one that actually brings in customers. The whole system on one map.
- 7 steps, in the exact order I would run them
- From a painfully clear offer, to pixels, to pouring gasoline on what works
- Every step costs £0
Peek inside
Free gift no.2
The 5-Minute Audit
17 checks across your offer, your funnel, your list and your service. Run it today, find the weak spot, fix it.
- Red, Amber or Green: score each one in seconds
- One concrete fix under every single check
- No tools, no login, no theory
Then every Monday: one copy-paste move you can actually action this week. Forever, for free.
No spam · one-click unsubscribe · real value in issue #1
The idea
You’re paying for the office, not the results.
Big agencies charge big prices because they have fancy offices and big teams, not because they do better work. I should know. I run one.
Bootstrap Marketing is where I give away the same operator-grade thinking, minus the retainer. One practical issue a week, written for people who do their own marketing and want it to actually work.
What you get
Every Monday: one move, read in five minutes, used the same day.
Tactics, not theory
Plays pulled straight from live client work, not recycled blog posts.
Plain English
No jargon, no buzzwords, no LinkedIn clichés. If it can be said simpler, it is.
Five-minute reads
Short, punchy, and built to apply the same day you read it.
Free forever
The weekly email costs nothing, now and always. No upsell to read it.
Who it’s for
If you’re the whole marketing department, this is for you.
Founders
Running growth yourself because every pound has to work.
Small teams
One or two marketers wearing every hat at once.
Side-project builders
Learning the craft as you go, one launch at a time.
Who’s behind it
600+ brands since 2017. Now I’m writing it down for you.
I’m Alessandro. I’ve run The Social Target, a marketing agency, since 2017, working with more than 600 brands.
Bootstrap Marketing is everything I’d tell a founder who can’t afford an agency yet, written down and sent every week. Same playbooks, no retainer.
Questions
Yes, it’s free. Here’s the rest.
- What is Bootstrap Marketing?
- Bootstrap Marketing is a free weekly newsletter for founders and small teams who run their own marketing. It is written by Alessandro Lombardo, who has run the agency The Social Target since 2017. The advice is operator-grade and practical, not theoretical.
- Is it really free?
- Yes. The weekly newsletter is free forever. There is an optional shop with ebooks, templates, and consultations if you want to go deeper, but the email itself costs nothing.
- Who is it for?
- Founders, SMB operators, and lean in-house marketers who do their own growth because they cannot, or choose not to, hire a big agency.
- How often will I get emails?
- Once a week. No daily spam. One useful issue you can read in a few minutes and apply the same day.
- What makes it different from other marketing newsletters?
- It is written by someone who runs a real agency, not a full-time content creator. Every tactic has been used on real client budgets. No jargon, no filler, strong opinions.
- Can I unsubscribe anytime?
- Yes, with one click in any email. We never share or sell your email address. See the Privacy Policy for the detail.
Stop guessing. Read Monday’s issue.
Join founders getting one no-BS marketing email a week. Free forever.
Get the next issuePS. Guessing costs you twice. Once in the money that goes into things that don’t work. Again in the customers who never found you. This newsletter costs £0. Guessing doesn’t.