





The drop did not move. Now what?
I would check the sizing, the offer and the reasons for returns before paying for another campaign. More eyes will not shift stock people are unsure about.
The guides come from Bootstrap Marketing, a marketing newsletter for people who run small businesses. It is not only for fashion labels, and it works for fashion labels. One email a week. Free, and it always will be.
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Drop your email and I send you both right now. The same playbook I run for clients who pay £5k a month, minus the retainer.


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Free gift no.1
Fix the Machine
Use my 7-step plan to work out what needs fixing before you pay to promote the next drop.
- 7 steps, in the exact order I would run them
- From a painfully clear offer, to pixels, to pouring gasoline on what works
- Every step costs £0


Peek inside
Free gift no.2
The 5-Minute Audit
Run the 17 checks against your sizing information, product pages and follow-up. Look for the doubts costing you sell-through.
- Red, Amber or Green: score each one in seconds
- One concrete fix under every single check
- No tools, no login, no theory
Then every Monday: one copy-paste move you can actually action this week. Forever, for free.
No spam · one-click unsubscribe · real value in issue #1